"Discover The Benefits of RSS Feeds & SEO"

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Your Own Secret SEO Tool!

Quality Content Rules, Become The King!

RSS FEEDS & SEO

Online content rules! It’s the very thing that makes people come to your website. It’s what keeps them coming back as well. Good content is what brings the search engine bots to your site over and over and gets you into the various search engine indexes.

Good content is the most effective way to get top search engine results. Producing very good content can be time consuming however. Fortunately, not all your content needs to be generated solely by you individually.

Blogging has become popular in recent years, and professional bloggers who produce great content have become more and more common. RSS newsfeeds have become a great tool for automatically importing content into your website.

RSS, short for really simple syndication, is a feed channel generated by blogs and other sites containing links to new content. This can be a great tool to automatically import new content into your website.

The main purpose of RSS newsfeeds is to make it easy to syndicate content, or publish it on other sites. This is how newspapers pick up and publish stories from the Associated Press as an example.

RSS newsfeed channels are data feeds that are generated by blogs and other sites containing links to the newest content on those various sites. Typically contain a headline a summary and a link to the content. Also other data like the date it was publish and who the author was.

You might think a blogger would object to other people syndicating their content, and some do. But those who understand the benefits of being syndicated usually welcome it with open arms, as long as it’s done properly. When syndicating others content you should always link back to the publisher. And syndicated content should not be the sole content of the page it’s displayed on. This is only ethical.

Benefits of Syndicating Content
Syndication is a benefit to both the publisher of an RSS feed and also to who syndicated it. The publishers benefit is getting links to their website. The visitors who come to a syndicated site may click through to read all the great content by a good author. The search engines count the links as votes for the publisher’s site, which moves them up in the rankings.

The syndicator benefits by getting fresh new, auto updated content for their website. This is good for the visitors, since it helps them find good related content. Of course you need to pick a feed that actually does have good content. This can help with search engine rankings too because the search engines will see fresh content being added to the site regularly. This suggests that the site is up to date and well worth sending visitors to.

Now let’s look at just how to maximize the Search Engine Optimization value of a syndicated RSS feed.

Use feeds that are relevant to your keywords
Auto updating your content is much like an SEO tool all in its self. Because search engines reward sites that are updated on a regular basis. It is also true that search engines may consider older content more authoritative, especially if a lot of sites are linking to it. Fresh content is ranked high because it’s usually more current.

One other benefit of frequently updated content is that search engines will visit your site more often, so when you post new content or links on a page that is frequently updating using RSS feeds, they get picked up and indexed faster.

But auto updating content for its own sake is only the beginning. The first optimization you need to make is to choose a feed with content that’s relevant to your site.

In the early days most feed channels were about technology, politics, or some lone bloggers personal life story. These days, chances are good that someone (not your competitor) is publishing a feed more or less focused on the exact topic and keywords of your website. Now if this content comes from a website with a higher PR than yours all the better.

If you find a feed that you like that covers your information and keywords but also publishes a bunch of irrelevant information, here’s what you can do.

Syndicate a category feed rather than the site’s main feed. Many blogs, WordPress for example publish separate feeds for each category. But it’s not always easy to find the category feeds. In fact most bloggers probably don’t even know that their blog has category feeds.

Here’s how to find the category feeds in a WordPress blog:

1) Find a list of categories in the blogs sidebar or under a blog post’s
headline (each blog is different, and on some, you may have to look around a little to find the category listings).

2) Click on the desired category to go to the category page.

3) If the URL in your browser’s address bar looks like “http://example.com/
blog/?cat=3”, the address of the category RSS feed will look like
“http://example.com/blog/?cat=3&feed=rss2” (just add “&feed=rss2” to the end of the URL).

You can get the feed in Atom format by adding

“&feed=atom” instead, like this: “http://example.com/blog/?cat=3&feed=atom”.

4) If the category page URL looks like

“http://example.com/blog/category/seo/”,

then the RSS feed URL for the category is

“http://example.com/blog/category/seo/feed/”,

and the Atom feed URL is

“http://example.com/blog/category/seo/feed/atom/”.

In this video – How this all works and look at some Examples.

How To Get a RSS FEED into Your WordPress Side Bar Widget

The Long Explanation

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Categories : SEM